Features and examples of the development of B2B sites
The goals and objectives of B2B sites are larger and more complex from those that are placed in front of typical sites such as "business for customers." Therefore, the requirements…

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The right combination and selection of colors for the site: recommendations for beginners
80% of all information from the outside world, we perceive through vision. When we see an object, assess its appearance, shape and color, we create a first impression of it.…

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Site constructors rating
There was a need to create your website, but you do not know how to choose an online service that will allow you to design the necessary resource as profitably…

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What is SEO optimization
Surely you have heard about the search engine promotion site. Even if you do not know such a wording, you know perfectly well that there are search engines (Yandex, Google,…

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Registration in the Yandex Catalog
Registration in the Yandex catalog is free and paid. If your site has commercial objectives, then the best solution would be to add it for a fee. Current prices for…

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analytical approach.

How to make a technical task (TZ) for a copywriter?

The main problem of obtaining water and useless texts from copywriters lies in the absence of a properly written technical task for them. Or its complete absence. A small list of keywords without specifying individual wishes, technical requirements for the text and without a clear structure give the copywriter a green light – he writes ad-libbing, which can only upset you. Continue reading