Which domain to choose for the site?
A domain name is more than the address of your site. This is a business idea, your identification mark, online identification of the company. Domain - the strongest marketing tool.…

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How to design the perfect footer site?
Website owners often do not pay attention to the footer, thinking that it does not carry value: it is at the bottom, and therefore not interesting to users. But it…

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Website promotion in Yandex
Do you have your own business ?! Are you the owner of your company's corporate website ?! You have a question: “How important is website promotion in Yandex to attract…

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How to promote Landing page?
After creating the landing page, it is important to think about its promotion. In 90% of cases, landing is promoted through contextual advertising. This is an inexpensive and fairly effective…

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How to design the perfect footer site?
Website owners often do not pay attention to the footer, thinking that it does not carry value: it is at the bottom, and therefore not interesting to users. But it…

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analytical approach.

How to make a technical task (TZ) for a copywriter?

The main problem of obtaining water and useless texts from copywriters lies in the absence of a properly written technical task for them. Or its complete absence. A small list of keywords without specifying individual wishes, technical requirements for the text and without a clear structure give the copywriter a green light – he writes ad-libbing, which can only upset you. Continue reading