Which domain to choose for the site?
A domain name is more than the address of your site. This is a business idea, your identification mark, online identification of the company. Domain – the strongest marketing tool. Even one word of 5-6 letters that a domain name consists of can significantly influence the user’s decision to visit the site or not even open it, add the first impression of the brand and remain forever in the person’s memory.
That is why it is so important to come up with a unique, simple, easy and memorable domain name that can maximize the idea of your business and arouse the user’s confidence and interest at first sight. In this article, we will explain how to choose a domain for a site, which tools are best to use in particular cases, and also specify the most important rules that every truly successful and effective domain must comply with.
Domain role in SEO promotion
Domain affects the effectiveness of SEO promotion. And this is no secret to anyone. Another issue is the choice of the domain name for the site, so that it brings results in SEO, and is correctly perceived and ranked by the search engine.
How to make a domain powerful website promotion tool?
The simplest and safest solution would be to use the brand name as a domain. Firstly, it will help to remember it to the consumer, and secondly, such a domain name is perfectly ranked by the search engine due to the method of navigation search. Navigation search is a way for a user to search for the name of a company or brand that he enters in the search box. In this case, the search engine creates a relationship between the request, domain and content. Therefore, even if the user enters the brand name with errors, the search engine will display exactly those links to the site that interest the consumer.
If you plan to promote your website using SEO, you can buy a domain in advance, which has an excellent citation index and has recently been released. Such a domain will instantly provide your resource with a stream of clients. To check all the efficiency factors of the address, you need to use special services.
Domain name structure
Domain includes several separate words, which are separated by dots. Based on the number of words, the level of the domain name is determined: second, third and fourth. There may be more levels, but these options are better not to use. In practice, the levels (steps) are as follows:
yandex.ru – second level domain;
yandex.com.ua – the third;
mail.yandex.com.ua – the fourth.
Conventionally, the address can be divided into three main parts:
Domain zone (2-3 levels, more – less used);
The very name of the page (the name of the company, brand, etc.);
Subdomain It is optional and is used to isolate information. For example, in the address forum.yandex.ru the word “forum” will be a subdomain. He tells the user about which thematic page of the site he got.
Domains of the first level are divided into the domains of states and domains of general purpose. There are also service domains, but they are used only on specialized sites. The domain name category of the general meaning is divided into domains, which are divided by features. In particular, the linguistic-territorial and cultural (thematic).
The language-territorial names of the sites consist of 2 letters and indicate that the site covers residents of only one state: ua, ru, uk, us, eu, etc. Some of these zones have specific requirements for registrants. For example, in the zone of Ukraine you can register a domain only in the case of the presence of the same name trademark. For other countries, you can register domain names in any zones, including even if the business develops in another country.
Territorial zones can be divided into subregional. They are used in cases where the site will be designed for targeted traffic that lives in a particular region. Ukraine has its own subregional zone for each region: dp – Dnieper, kh – Kharkiv, kiev – Kiev, etc.
Cultural-themed domains consist of 3 or more letters and indicate that the site relates to a specific subject. Such a domain should be chosen only if the site completely or at least in a large margin corresponds to the chosen subject. The most common domains used in the CIS include:
com – international domain for general purpose topics;
net – telephone or internet services companies;
biz – companies of a commercial nature;
edu – educational institutions (licensed);
gov – state institutions (they have the right to buy only institutions that have relevant documents);
org – non-profit companies;
pro sites providing services of certified professionals / specialists;
info – information resources, blogs;
name – sites dedicated to a particular person;
fm – sites dedicated to broadcasting.