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Basic trends of web design

The quality of the design determines the success of the entire site. Therefore, it is very important to follow the trend, to understand what tools are in vogue in the field of site building, and which are already considered obsolete and remain behind. By the way, trends in web design are constantly changing, improving, modernizing. What was important in 2016-2017 is slowing down, giving way to completely new chips. And you, as a designer or a modern entrepreneur, need to know about them, so that the result of website development is not just effective, but creates the right impression about the company that owns the web resource.

Believe me, if you follow the trend of web design, your target audience will appreciate what you deserve by converting from a visitor to a regular customer. And we will gladly help you with this. In this article we will tell you what trends in web design in 2018 become relevant, and which should be forgotten.

Website Design Trends 2019 – examples and descriptions of key elements
First of all, the trends in design touched mobile gadgets. Only last year, the frequency of viewing sites using mobile devices surpassed the use of laptops and computers. It is logical that the design of the adaptive version of the site should match this. Not so long ago the appearance of the adaptive version of the resource was limited – there were no bright elements that added weight to the pages, various full-length banners and triggers due to the limited size of the displays. Today, when smartphones and tablets became highly intelligent, when the system recognizes a voice request and voice bots appeared, and the performance of the gadget and the diagonal size of its screen allows you to include absolutely any tools in the site design, more opportunities have appeared for developers. This influenced the trends of web design in 2019.

We now turn directly to the visual elements and styles that are gaining popularity and will be in trend next year.

The concept of storytelling came to us from the west and was firmly fixed in one of the content directions. Today it is very often possible to meet storytelling on social networks, which convince the reader to purchase some product or service, referring to the story of how he helped the author. But a few years ago, the principle of storytelling entrenched in web design, showing good results.

With the help of a visually designed story that is told to the visitor, you can hold his attention for a long time, motivating you to take further action: see the site, learn more about the company, its products or services.

Storytelling can act as a video, hyphae animation, or divided block by block and placed along the entire length of the page. This is especially useful if it is a long main page or landing page.

More space
The trend for a large white space appeared relatively recently – in 2016-2017. However, he reliably settled into web design because of his ability to focus on the main offer.

Large white space visually increases the screen, does not allow the user to lose concentration. In addition, this color is combined with all the others, so you can choose any shades as accents or design ideas. And they will look just great.

Responsive Logos
Fresh trend, which from now on will always be relevant. Adaptive logos, which, depending on the size of the screen of a mobile device, can automatically adjust to it, in one fell swoop can immediately perform two functions: the company will keep its brand in front of the target audience regardless of its mobile device and the search engine will analyze the mobile website’s analysis resource position in search results.

Studio minimalist photos
Try to replace bright and multi-element photos on your website with high-quality pictures, where only one element is depicted, reflecting the idea and concept of the company. This will focus the attention of the visitor and will not allow him to distract.

Today such pictures are in trend. And thanks to its effect, it will remain in it for a long time.

Screaming colors
No one will ever be able to ban you from using bright colors in the design of your site, if they emphasize the general idea. Colors convey emotions, and emotions – the most important thing for the user. At the sight of juicy and screaming colors, correctly selected to each other, your target audience will appreciate your courage by staying on the site and continuing to use it.

Trends in web design are a dynamic structure. The fact that yesterday was fashionable and relevant, tomorrow may be the past stage, the “past century”. But we gave examples of design elements, with the help of which we always manage to keep afloat, positioning our company as modern and successful.

Non-standard block arrangement
The classic way of arranging the blocks is already considered obsolete.

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