The right combination and selection of colors for the site: recommendations for beginners
80% of all information from the outside world, we perceive through vision. When we see an object, assess its appearance, shape and color, we create a first impression of it.…

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What is the creation of a turnkey website?
Now it has become fashionable to use the phrase "turnkey" as a prefix to the service. Turnkey houses are built, windows are installed, websites are created and other services are…

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Snippet optimization
In October 2010, the topic “Optimizing the appearance of the site in the search results of Yandex” appeared on the Yandex blog, detailing the new features of Yandex.Webmaster that contribute…

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How to make the perfect introduction for an article: secrets and principles for a good start
Hello everyone, Pavel Yamb is in touch and today we are analyzing the beginning, the very first sentences of your future articles. Before talking about the rules for writing the…

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How to make a technical task (TZ) for a copywriter?
The main problem of obtaining water and useless texts from copywriters lies in the absence of a properly written technical task for them. Or its complete absence. A small list…

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computer network

How to promote Landing page?

After creating the landing page, it is important to think about its promotion. In 90% of cases, landing is promoted through contextual advertising. This is an inexpensive and fairly effective way to get the first visitors within 2-3 hours after the launch of an advertising campaign on the Internet. However, the action of this type of advertising goes to “no”, when ads are not paid and stop showing. Continue reading

Features and examples of the development of B2B sites

The goals and objectives of B2B sites are larger and more complex from those that are placed in front of typical sites such as “business for customers.” Therefore, the requirements from a technical and marketing point of view are much higher. After all, the final decision on cooperation is taken by several persons. Therefore, it is necessary to satisfy the need of each of them. And usability is responsible for this, which is very important to think through to the smallest detail. Continue reading

The correct structure of the web site for SEO

The structure is responsible for two important components of the success of the site. From its correctness, logical construction depends on the convenience of the user. If the structure is designed incorrectly, navigation is inconvenient for the consumer to search for the required category / subcategory, then he will not stay on the site for a long time by closing the tab with him in the browser. Continue reading