TOP best examples of business cards
Often, small business companies ignore the idea of creating a site, trying to promote their business through offline advertising or social networks. Needless to say that in such a situation, they lose their potential customers and their income. Most likely, the reason for the acute reluctance to create a site becomes the fear of large financial expenditures that are difficult for the company’s budget to raise. Or simply misunderstanding how even a one-page website can be effective for a business.
In fact, for small companies there is an excellent alternative that allows you to attract the attention of the target audience, to promote and develop your business on the Internet, spending a small amount of money to create a resource. This is a business card site. By tradition, this is a small site, the main purpose of which is to acquaint visitors with the company, a demonstration of its activities. In practice, a personal business card site shows a very high efficiency, although, as a rule, it acts as a one-page.
You do not know how to create a good selling landing page? See examples of effective landing pages in an article on the Impulse Design blog.
What should contain the right website?
From a technical point of view, online business card is no different from large corporate sites or online stores. It should be SEO-optimized, have the right structure, easy and intuitive navigation, a stylish, attractive and memorable design with its adaptive version to reach mobile users, and also have a high download speed. However, in terms of content and functionality of the site, it is still different from other types. And, first of all, by its brevity – the site-business card, as a rule, does not provide for a large number of articles and texts and has a much smaller amount of functionality. So, what information should a business card site contain?
It is important to make a detailed description of the company with the provision of information about its activities, achievements, features and benefits. You can strengthen the confidence of your potential customers by posting feedback from real customers. Having visited this section, the visitor should understand what your company does and what benefits it will receive by cooperating with it.
About goods and services
This page describes in detail the products sold by the company or the services it provides. It is possible to integrate a small portfolio with photos of goods and services that the company implements, and feedback forms. If desired, the site may include functions for downloading a price list or a file catalog where the entire product range of the company is described in detail. It all depends on the specifics of the business.
Here it is important to provide detailed information about the methods of contacting the client with your company: the address of the physical location of the company’s office, telephone numbers, working hours, email address, map of directions. Also not to be superfluous integration with social networks to maintain relationships with customers.
In fact, the amount of content, the number of sections and the functionality of the site business card are usually minimalist. For example, it is logical that the online business card site dedicated to the services of a lawyer will not contain complex functionality, since it is often simply not necessary. Such a project will be limited to just a few pages with a description of the specialist and his services with the ability to order them online.
Examples of the best business cards of the world
We now turn from theory to practice. Since the site-business card can be a powerful tool for business and an effective method of its advertising, the site should, with its appearance and capabilities, create the right impression about the company, build trust and a desire to cooperate with it. Let us give examples of amazing business card sites that best meet the above requirements.
A modest, concise, but very useful business card site dedicated to the activities of a law firm that fully discloses the company.
Simple navigation, a fairly large amount of info content describing the activities of the office, a very simple design together create the impression of the competence of the company. There is nothing superfluous – only the most important information.
A minimum of functionality and maximum efficiency – this is what this business card example demonstrates.
Website of a company operating in the field of B2B – develops applications for other companies. The resource itself consists of only one page and slides, where the company’s activities and opportunities are briefly described on the same background.
As a result, we see a typical example of a business card site with an interesting design and a great idea – to introduce a potential client to the company, telling its advantages and values.
Business card site dedicated to the company engaged in advertising and branding, allows you to get to know the company closely, to identify its features and advantages.