Snippet optimization
In October 2010, the topic “Optimizing the appearance of the site in the search results of Yandex” appeared on the Yandex blog, detailing the new features of Yandex.Webmaster that contribute…

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How is search engine promotion cost determined?
Website promotion in search engines is a process that requires an individual approach only. The strategy and method of promotion depends not only on the goals of the customer, but…

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Linkotek - link quality analyzer
Linkotek - the name of its own design i-Media. This program is designed to automate the reference site promotion. This tool is designed to work on ranking ranking factors. Our…

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What is SEO optimization
Surely you have heard about the search engine promotion site. Even if you do not know such a wording, you know perfectly well that there are search engines (Yandex, Google,…

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What is interesting on the Internet: 21 kinds of exciting resources
What is interesting on the Internet: 5 practical advice + 21 kinds of useful and exciting resources for all. The one who enters the world wide web remains here forever…

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different reference profile

How to make a technical task (TZ) for a copywriter?

The main problem of obtaining water and useless texts from copywriters lies in the absence of a properly written technical task for them. Or its complete absence. A small list of keywords without specifying individual wishes, technical requirements for the text and without a clear structure give the copywriter a green light – he writes ad-libbing, which can only upset you. Continue reading

Units of Information

In the process of recalculation has its own nuances. It is because of them that users have difficulties. The problem is that mostly people use the decimal number system to which everyone has long been accustomed. For example, if the unit of measurement has the prefix “kilo”, then the value just needs to be multiplied by one thousand. However, information that is transmitted or stored in digital form is measured using the values ​​of the binary system. In this regard, to find out how many KB are in MB, it is not enough to perform a simple multiplication by 1000. This feature needs to be dealt with in more detail, which will be done later in the article. Continue reading

What are the requirements for seo texts for the site?

Having written a couple – three simple informational articles, take a closer look at the tasks on seo-copywriting. To understand how to write such texts, you will need to understand the terminology. This is easy, but you will feel what a tempting thing this is – to write articles that must contain the words and phrases specified in the statement of work. When it comes to optimizing texts for key requests, know that you are faced with the task of writing more than just unique content on a given topic. Continue reading