What should be the main page of the site?
The main page of the site is one of the most important pages, which is responsible for everything: will the user stay on the site, will he like the web…

Continue reading →

Rewriting and selling copywriting: see what it is
Friends and colleagues, hello! I love to conduct a comparative analysis of the whole row. Do you think it has nothing to do with copywriting? Perhaps, for the near-ryter, tapping…

Continue reading →

Snippet optimization
In October 2010, the topic “Optimizing the appearance of the site in the search results of Yandex” appeared on the Yandex blog, detailing the new features of Yandex.Webmaster that contribute…

Continue reading →

different reference profile

How to make a technical task (TZ) for a copywriter?

The main problem of obtaining water and useless texts from copywriters lies in the absence of a properly written technical task for them. Or its complete absence. A small list of keywords without specifying individual wishes, technical requirements for the text and without a clear structure give the copywriter a green light – he writes ad-libbing, which can only upset you. Continue reading

Units of Information

In the process of recalculation has its own nuances. It is because of them that users have difficulties. The problem is that mostly people use the decimal number system to which everyone has long been accustomed. For example, if the unit of measurement has the prefix “kilo”, then the value just needs to be multiplied by one thousand. However, information that is transmitted or stored in digital form is measured using the values ​​of the binary system. In this regard, to find out how many KB are in MB, it is not enough to perform a simple multiplication by 1000. This feature needs to be dealt with in more detail, which will be done later in the article. Continue reading

What are the requirements for seo texts for the site?

Having written a couple – three simple informational articles, take a closer look at the tasks on seo-copywriting. To understand how to write such texts, you will need to understand the terminology. This is easy, but you will feel what a tempting thing this is – to write articles that must contain the words and phrases specified in the statement of work. When it comes to optimizing texts for key requests, know that you are faced with the task of writing more than just unique content on a given topic. Continue reading

TOP best examples of business cards
Often, small business companies ignore the idea of ​​creating a site, trying to promote their business through offline advertising or social networks. Needless to say that in such a situation,…

...

The right combination and selection of colors for the site: recommendations for beginners
80% of all information from the outside world, we perceive through vision. When we see an object, assess its appearance, shape and color, we create a first impression of it.…

...

The Internet as a means of communication for the authorities
In the modern information society, local governments have begun to provide significant attention to creating their own web pages. Among the information tools, the global Internet, as a modern means…

...

Who and when invented the Internet: who created it and when the first site was launched
Do you know at what speed I went online for the first time? 32 kilobits per second. Those who are younger probably will not even be able to imagine this.…

...