How to promote Landing page?
After creating the landing page, it is important to think about its promotion. In 90%…

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Everything you need to know about the corporate website
The idea of ​​a site that is able to work on two fronts at once,…

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Rewriting and selling copywriting: see what it is
Friends and colleagues, hello! I love to conduct a comparative analysis of the whole row.…

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The right combination and selection of colors for the site: recommendations for beginners
80% of all information from the outside world, we perceive through vision. When we see…

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Snippet optimization
In October 2010, the topic “Optimizing the appearance of the site in the search results…

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different reference profile

How to make a technical task (TZ) for a copywriter?

The main problem of obtaining water and useless texts from copywriters lies in the absence of a properly written technical task for them. Or its complete absence. A small list of keywords without specifying individual wishes, technical requirements for the text and without a clear structure give the copywriter a green light – he writes ad-libbing, which can only upset you. Continue reading

Units of Information

In the process of recalculation has its own nuances. It is because of them that users have difficulties. The problem is that mostly people use the decimal number system to which everyone has long been accustomed. For example, if the unit of measurement has the prefix “kilo”, then the value just needs to be multiplied by one thousand. However, information that is transmitted or stored in digital form is measured using the values ​​of the binary system. In this regard, to find out how many KB are in MB, it is not enough to perform a simple multiplication by 1000. This feature needs to be dealt with in more detail, which will be done later in the article. Continue reading

What are the requirements for seo texts for the site?

Having written a couple – three simple informational articles, take a closer look at the tasks on seo-copywriting. To understand how to write such texts, you will need to understand the terminology. This is easy, but you will feel what a tempting thing this is – to write articles that must contain the words and phrases specified in the statement of work. When it comes to optimizing texts for key requests, know that you are faced with the task of writing more than just unique content on a given topic. Continue reading