What is SEO optimization
Surely you have heard about the search engine promotion site. Even if you do not know such a wording, you know perfectly well that there are search engines (Yandex, Google, Rambler and others) that give users lists of sites in response to input requests (for example, “renting an apartment”, “delivering meals to the office” or “hotels near Moscow”). And some sites come out on top in the search engine, and some can be found only by scrolling through several pages.
Search promotion (or, as it is also called, search engine optimization) just serves to ensure that your site goes to the best places, i.e. in the TOP. More scientifically speaking, search engine optimization (website promotion, website promotion, SEO – SearchEngineOptimization) is a set of measures to improve the website’s position in the results of search engines for pre-selected queries.
Why does your company need SEO optimization?
If in the recent past the Internet was used mainly for information retrieval, today the situation has changed a lot. The constant increase in the number of Internet users, new technologies (communication with the target audience via the website, the Internet payment system, the ability to order on-line, etc.) and many other factors have turned the Internet into a powerful marketing tool and a place for sales at the same time. For example, the boom of online stores definitely indicates that skillfully used Internet technologies bring stable profits to site owners.
Internet promotion can be effective for ALL companies whose potential audience is looking for similar products or services on the Internet. According to statistics, the number of Internet users is growing every year, today more than a third of Russians use the Internet. And this particular audience is very attractive for business, since she has high solvency. Think about thousands, and perhaps tens and hundreds of thousands of people every day looking for your goods, and find the goods of competitors! And all because more agile competitors have already taken the best places in search engines. You can also take these “places under the sun” – for this you need to start search engine optimization site.
Why does the site need to be in the first places in the search engines?
There are several reasons for this. First, the top places in search engines can be compared with prestigious areas of the city. Usually, the client gets the first impression about the company before visiting the organization, having learned where it is located. The more prestigious the area, the more trust the customer has, and accordingly, the greater the chance that he will choose you. The stereotype works: if the firm is located in the very center of the city, then this firm is flourishing. Similarly, this stereotype works with SEO promotion. Sites in the TOP are, as a rule, the most respected sites.
Secondly, a good location attracts a much larger number of visitors. More than 95 (!) Percent of users will pay attention to the sites located in the first ten positions (TOP-10, that is, the first page of issue). If the search engine gives the company’s website on the fourth page and beyond, then less than 2 percent of users have the patience to reach this page.
Therefore, the higher the site in the TOP, the more traffic it will have. We recommend for the most important queries to be in the TOP-5 search results.
Why is it important to choose the right list of requests?
Of course, search engine optimization is a very effective way to attract customers, but with one caveat: professionals must perform it. And the point here is not so much that inept optimization can cost penalties to your site, but that the number of visitors to the site will increase, and the number of buyers will not. In order for the promotion to give the best result, it is necessary to determine the list of promoted requests and the promotion strategy.
Why not to advance in search engines is harmful?
There are situations when a user has already chosen several alternatives for himself and is inclined to contact your company and competing companies for more information. Then the user searches for sites or contacts of these organizations. In this situation, few will open a local telephone directory or call the help desk to find out information. Most will seek information on the Internet. And if the site is not SEO-optimized, then the user most likely will simply not find information about the company on the Internet! Today’s Internet user is extremely spoiled and not used to spending a lot of time searching. Will not find you – will turn to competitors, the search for information about which will be easier and faster. Agree, it is very unpleasant to lose customers who already wanted to contact you, but simply could not do it.
It is quite obvious that for most SEO companies, website optimization is a necessary and effective marketing tool.