How to make a technical task (TZ) for a copywriter?
The main problem of obtaining water and useless texts from copywriters lies in the absence of a properly written technical task for them. Or its complete absence. A small list…

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The right combination and selection of colors for the site: recommendations for beginners
80% of all information from the outside world, we perceive through vision. When we see an object, assess its appearance, shape and color, we create a first impression of it.…

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How to design the perfect footer site?
Website owners often do not pay attention to the footer, thinking that it does not carry value: it is at the bottom, and therefore not interesting to users. But it…

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How to promote Landing page?
After creating the landing page, it is important to think about its promotion. In 90% of cases, landing is promoted through contextual advertising. This is an inexpensive and fairly effective…

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Website promotion abroad
Your business has gained good momentum in the Russian Internet space, and you want to expand the coverage area - to declare yourself abroad? In an era of ubiquitous rapid…

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textual content

Snippet optimization

In October 2010, the topic “Optimizing the appearance of the site in the search results of Yandex” appeared on the Yandex blog, detailing the new features of Yandex.Webmaster that contribute to optimizing the visual presentation of the site in the results.

More about snippets
Today, it’s no secret to anyone in the SEO world that search engines, along with content, are paying more and more attention to the visual content of the site – design, interface. Continue reading