How to order a site and be satisfied
Once we were a small web studio. We wanted fame and fortune, tried to attract the first customers with new technologies in the IT sphere, which we learned about just the day before. But in the end everything turned out very sad. We made a lot of mistakes, which took a lot of time to eliminate, we broke the deadline. Clients were unhappy with our work, and we were saddened by a tiny profit that barely covered the costs.
Now we understand the mistakes that were made at the beginning. They did not attach importance to prototyping; Now, having become a full-fledged digital agency and having worked through all its shortcomings, the situation has completely changed. We increasingly see satisfied customers, get positive feedback on our work, and the company’s profit allows us to enjoy life.
Being altruists, we decided to share with you very valuable information and recommendations. In this article we will tell you how to order a website, so as not to throw money down the drain and get a good and expected result.
You can assume that the success of the site depends on its quality, and the quality of the level of training of developers. And you will be wrong. Believe me, even if you decide to order a website for a million money from mega-professionals who collaborate with the largest companies in the country, you can get a project that does not suit you. Why? Read on.
How to order a site from a professional and get what you want
To begin with, you have to understand for yourself why you need a site, for what purposes, what tasks you will perform. If you plan to sell goods or services, compare their cost and site costs and calculate the payback period. Believe me, website creation is a very expensive event (if we are talking about good websites that best fit your needs, target audience and requirements of search robots). If you plan to sell matches wholesale and retail, then the payback of a web project in the next few decades, speech and can not be. Only if they are not made of platinum.
You should also understand that a good site is not only the one that paid back the costs of its development, but the one that brings a steady income. But this, to a greater extent, the merit of the developers.
Once a client came to us, who told us: “I want to order a site, but I don’t know which one. You are professionals – you decide for yourself.” Of course, we developed the site, but together with the customer, we lost a lot of nerve cells that have not yet recovered. We lead to the fact that when addressing a web developer with the goal of ordering a website, a small sketch of the project should be drawn up in your head (or better on paper). Each manufacturer wants to hear a specific task, wishes in the design, functionality, on which he will rely. Unfortunately, 99.9% of people do not know how to read minds, so we, as ordinary mortal people, do not know what you want. This is the reason why even megapros can develop a not so cool project for you as you would like.
Council Before ordering a website, take time to search for ideas that interest you. Visit the website behance.net where cool designs of websites from all over the world are posted from the best designers, look at the examples and show them to the developers. They will be grateful to you, and you will receive +10 to your karma.
1. The site is not made for you, but for visitors and customers.
You can punch yourself in the chest, insisting that you are a client and you should like the site. Forget about it. Ordering a website is necessary only for the target audience, because it will bring you income.
2. Do not think that developers are psychics.
Web developers know their work, but yours doesn’t. Always talk about your business, even if you are not asked, even if you do not want to listen. Speak your opinion, the specifics of your company, proudly tell about what your company has achieved during the last years of its activity. And get the developers to focus on that. In extreme cases, start them to threaten death.
3. The technical part of the development of the site – only 30% of the total work
Well, when the site is well developed from the technical side, has no errors. However, this is extremely small. The entire site is based on the results of various studies. First of all, we are talking about marketing analysis. It used to be the developers of the site riveted and be healthy, but now a good site is a tool for sales. To make a profit, you need to know the niche in which you plan to work, the competitors with whom you plan to fight and many more factors that most fundamentally influence the structure of the site.
Remember, it’s better to order a website at a web agency where various specialists work, including web analytics. Do not skimp, pay the full cost of the company’s services and get a site with high conversion. This is definitely better than saving and getting nothing: neither a sensible website, nor a conversion.